RadenIDENTITY REBRANDBRAND STRATEGYADVERTISING
AboutRaden is the case for better travel. It’s everything you need to seamlessly get from point A to point B — an end to end experience for better travel by pairing the world's best materials with technology. Weigh your case, track your case, charge your devices on the go, and do much more.
GoalAs of now, Raden promotes their visual brand as very minimal and sleek, but I wanted to re-envision their identity into a concept that can inspire their audience to boldly travel or boldly go.
Special ThanksYo SantosaOwen GeeHabin KohProject Duration14 Weeks
Masimo / Masimo Personal Health / Raden / SAIGU / MJT / Forgo / Who Does She Think She Is